FEATURE 1
Are Junior Structure Changes the Answer?


FEATURE 2
High School Tennis Don't Get No Respect


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DECEMBER 2019


FEATURE 2
High School Tennis Don't Get No Respect
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THIS ISSUE
Publisher's Notes - Letters - 2019 Awards - Spotlight Pickleball - Make Tennis Great Again
Interview: Bill Burke (NGI) - Trending - Rod Heckelman: Tradition May Have To Take Back Seat - APP New Pickleball Tour
Feature 1: Are Junior Structure Changes The Answer? Feature 2: High School Tennis Don't Get No Respect
Bill Patton: Moving Past 4.0 With Visual Skills - Husband/Wife Teams - Where Are They Now?

 

Gary Horvath is a USPTA master professional, founder and past president of the USA Professional Platform Tennis Association prior to its merger with USPTA, a certified coach with USA Volleyball and a long-standing member of the Wilson Advisory Staff. His experience as a professional has covered the spectrum from grassroots to college tennis.

In addition, Horvath has conducted extensive business and economic research that has supported Colorado's economic development efforts.

 

 

High School Tennis Don't Get No Respect

Purpose of Analysis
This brief analysis compares industry data and National Federation of State High School Associations (NFHS) data to illustrate the contribution of high school tennis to the tennis industry. The sources of industry data are the United States Tennis Association (USTA) and Tennis Industry Association (TIA).

The NFHS tennis data includes 47 states, plus the District of Columbia. It does not include data for team tennis, which is played in a handful of states.

Data for Georgia and Maine are not included because their participation is listed under team tennis. Colorado data is not included because of known inconsistencies in their data.

Total Programs and Participation
There were 341,614 athletes participating in 19,852 high school tennis programs during the 2018-2019 school year. For the period 2010-2011 to 2018-2019, there was an increase of 122 programs and 6,055 participants.

To put this in perspective, the number of participants in high school tennis is at least six times greater than the USTA's premier junior program, Junior Team Tennis. In addition, the number of high school athletes is similar to the number of unique participants in the USTA's flagship adult program, the USTA League.

Chart I compares the change in the number of high school programs and participation with the change in Tennis Industry Association (TIA) participation, the USTA League unique players, and the TIA tennis equipment index. The values for these data sets are indexed on the year 2000 for ease in comparison.


The annualized rate of change for the number of high school tennis participants was + 0.2%. It was
+ 0.08% for the number of high school tennis programs.

There was an annualized change of -0.7% for both the number of unique players in USTA Leagues and total TIA participation. In addition, the TIA Tennis Equipment Index posted an annualized change of
-2.5%.

In summary, the number of high school tennis programs and participants posted slight gains in an industry that trended downward between 2010 and 2018.

 

 

Location of NFHS High School Tennis Players and Programs
The data in Table I show that about 73% of high school players reside in 16 states. Almost 68% of the total programs are in these 16 states.

Only three of the top 16 states are "sunbelt" states. In addition, at least half of the 16 states have high school coach associations.

Note that the number of high schools offering tennis programs is less than the number of programs because schools may offer both boys and girls programs. (The number of high schools offering programs was not included in the NFHS data).

The National Center for Educational Statistics indicates there have been about 24,000 secondary schools in the United States since the 2005-2006 academic year. In other words, there has not been growth in the number of facilities that can offer programs. At some point, the lack of growth in secondary schools will constrain the growth of participation in high school tennis programs.

 


 

 

Participants by Select Sports
The data in Table II shows participation and program numbers for a group of team and individual sports. These sports have varying rates of appeal to boys and girls, for example, 99.8% of football players are boys and 97.6% of cheer participants are girls.

For this group of sports, the largest number of programs are offered for basketball and track and field, each with more than 32,000 programs. At the other end of the spectrum, there are fewer than 2,200 ice hockey and gymnastic programs. Tennis is in the middle with a total of 20,000 programs.

Of these sports, tennis has fewer participants than the traditional team sports of football, basketball, and volleyball, but has more participants than lacrosse, cheer, and ice hockey. Tennis participation is also below the individual sports of track and field and cross country, but participation is greater than swimming and diving, wrestling, golf, and gymnastics.

The data raises the following questions, "What are the reasons athletes want to play tennis; are any of these reasons unique to tennis?" "Do athletes play multiple sports, including tennis; what do they like best about the other sports they play?"

 

 

 

Number of NFHS Boys and Girls Tennis Programs
The data in Chart II show there were 19,852 NFHS high school tennis programs during the 2018/2019 academic year. About 51% were programs for girls and 49% were for boys.

During this period the number of total programs increased by 0.08% The number of programs for boys increased by 0.06% and the programs for girls increased by 0.09%.

The most obvious question that arises from the data in Chart II is, "Why are there more programs for girls than boys?"

 



 

 

Number of NFHS Boys and Girls Tennis Participants
The data in Chart III indicates there were 341,614 participants in NFHS high school tennis programs during the 2018/2019 academic year. About 54% were in programs for girls and 46% were in programs for boys.

During this period, the annualized rate of growth for total participants was 0.2%. The number of participants in programs for boys changed by -0.2%, while the number of participants in programs for girls increased at an annualized rate of 0.6%.

On average, the number of participants per program is about 16 for boys and 18 for girls. This number varies greatly by state and the structure of programs in each state. For example, Cherry Creek High School in Denver, Colorado has more than 100 athletes in both the programs for boys and girls. Smaller schools in the Denver metro area may only have 15 to 25 participants in both categories.

Questions that arise when looking at Chart III are, "Why are there more participants in programs for girls?" "Why are the number of participants increasing for programs for girls but trending downward for programs for boys?"

 

Concluding Comments
Tennis will continue to be a popular sport for high school athletes in the future, despite the nation's declining fertility rate and the fact that the overall tennis population is stagnant.

The NFHS has a decentralized structure of governance. This has been both a blessing and a curse as states have different program structures and rules. On one hand, state associations can "customize" programs to meet local needs. On the other hand, it is difficult to standardize rules or programs that have the potential to benefit the athletes. Can the various tennis organizations identify ways to further strengthen high school tennis in all states?

Anecdotal evidence suggests the value of high school tennis programs is camaraderie; learning life skills; improving mental, tactical, and physical skills, and representing their school by playing an individual sport in a team setting. What distinguishes high school programs from club and USTA programs? What is the retention rate in high school programs? Why is participation in high school tennis so much greater than USTA junior programs, such as Junior Team Tennis? What efforts are made to keep high school players on the court after the season ends? How many players continue playing tennis after graduation? What can the tennis industry learn from high school tennis?

For over thirty years, the USTA has provided schools and physical education programs with curriculum, equipment, and guidelines for stimulating interest in tennis. Has the USTA's 30+ years of work in this area had a measurable impact on participation and the quality of coaching in high school programs? Could the USTA have a greater impact on high school tennis by providing grants or funding to support the construction of facilities at secondary schools? Could the USTA have a greater impact on junior tennis by providing financial support for tennis programs in elementary and middle schools? Have high school administrators been given an opportunity to identify factors that would make tennis more appealing for their athletic programs?

Anyone involved in tennis has heard horrors stories about the quality of high school tennis coaching. In fairness to the coaches, the NFHS, PTR, and USPTA have improved and increased the number of educational opportunities for high school coaches. As a result, many athletic directors now have a larger pool of qualified coaches to choose from. In addition, certified professionals are coaching or assisting many programs. (Fun fact - there are about 20,000 high school programs and an equal number of certified professionals. It is theoretically possible for high school coaches to find certified professionals to mentor or assist with their programs, if appropriate.) Finally, coaches in some states have created high school tennis coaching associations to further strengthen the quality of coaching and the promotion of the sport. A partial list of associations is provided at the end of this analysis.

Finally, there are more than 340,000 high school tennis players in the U.S. The TIA has reported that in 2018 there were 2.40 million junior players ages 6 to 12, 2.24 million players ages 13-to 17, and 17.84 million total tennis players in the U.S. This means high school tennis players accounts for about 2% of the total tennis population, 7% of all junior players, and 15% of the high school age population. Given the contribution that high school tennis makes to the industry, these market share numbers seem to be too low. In other words, the TIA estimates of the size of the junior and adult participation are most likely overstated.

High school tennis is reminiscent of the late comedian Rodney Dangerfield - "It don't get no respect." It deserves greater respect and support from the industry for its role in getting junior tennis players on the court. Hats off to the players, coaches, and administrators who have made high school tennis successful!

 

 


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