TENNIS CLUB BUSINESS

April 2018


Tennis Facility Of The Month - April 2018

Mt. Tam Racquet Club

The Club Where You Make Friends

One Larkspur Plaza Drive
Larkspur, CA 94939

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From the Mt. Tam Web Site
In the Café, on the tennis courts, around the pools, or in your favorite aerobics class, your friends are here. Mt. Tam is known for it's hospitable & friendly atmosphere.


Rod Heckelman
General Manager + Head Pro
Rod's career started in 1966 the summer after his junior year in high school when he began his 5-year role as a teacher at John Gardiner's Tennis Ranch in Carmel Valley. Later he opened as the resident pro for Gardiner's Tennis Ranch on Camelback in Scottsdale, Arizona. At twenty years of age, he was one of the youngest pros in the world to be the Head Pro at what some considered one of the top tennis resorts in the world.


In 1976 he made his way back to his home state of California where he took over as Head Pro/Tennis Director at the Mt. Tam Racquet Club in Larkspur. At that time he developed a great junior program. Some of his students include Tatyana Schrobsdorff, Melissa Guerney, Elly Hakami and Pam Nelson, all of which won national titles. At one point he had over 60 juniors members ranked in NorCal and nearly 20 with national rankings. Rod also has through the years continued to compete at various levels. Starting as a junior player, then college and eventually into the seniors. He was ranked #4 in NorCal in the 40s and over and has obtained several national rankings in other age groups.

In 1982 he became the General Manager and worked in the capacity as General Manager and Head Pro.

In 1992 he published an instructional manual for tennis teachers to use with their students called, "Down Your Alley," and recently has just written another publication, "The Facilities Managers Manual" for managers of clubs and facilities that is currently being published by RSI magazine chapter by chapter. In addition, TIA has adopted the manual and is providing it to the entire industry for managers and clubs to use as a model for operating clubs. His installation of one of the country's largest solar photovoltaic systems, the use of ozone in the swimming pools and capitalizing on a co-generation heating system earned one of the first Green Power awards ever given to a tennis club. Today he resides in San Rafael and continues to play the game and teach a selected few students. With his wife, Margie, of 19 years and his two children, Kyla and R.J. he visits Europe every other year to compete in senior events and enjoy the sites.



5 indoor and 8 outdoor tennis courts with Cushion Plexipave


Questions for Rod Heckelman

When was MTRC founded and is it privately owned?
MTRC was founded in 1974. It is privately owned by the same group of people from day one. We often refer to us as being a club, not a business.

How many memberships do you approximately have?
We have 1,750 memberships or about 5,000 members.

How many teaching pro's do you have?
I currently have six pros, I do not call them assistants as they have their own set of skills for various departments. Carl Morgenstern, Steve Summers, Shibu Lal, David Sylesh, Diane DiMartini, Tarren Douherty.

How many non-tennis coaches/trainers does the club employ?
We have seven fitness trainers and five swim coaches…we also have a part-time basketball coach. The size of our staff is different from most…we have a unique situation where I serve as the GM/ Tennis Director but also the Secretary on the Board of Directors and Head of the Café/Chef, as well as the Maintenance Director. Our bookkeeper also is the Fitness Class Director and one of our trainers oversees the activity and needs of all the other trainers as well as the maintenance of all the equipment. The results, no need to hire and pay a Café or Restaurant Manager, Tennis Director, Maintenance Director, Aerobics Director, so we pay more to those who are on the ground and get the best in the industry. After all, it's those on the ground, the ones that interact with the members that are the most important people in the club industry, I don't think a lot of clubs get that idea that we are about service first, and more important, intuitive service which comes from a staff that feels that have autonomy and are not over managed.

What are your programs?
We offer everything, but the most unique are the four free clinics per month, men's and women's day, Friday Learn and Burn, (exhibition of top players at 7 pm after 1.5 hours of lessons), Working Women's Group on Sunday's, Team Tennis and Wed. night, on-going monitored challenge courts, BBQ Challenge on holidays, tons of league play, Open Men's Tourney, Adult/Junior Challenge, Mixed-Up Levels Night and an occasional Strategy and Mental Toughness clinic with guest-pro Jeff Greenwald.

 

 

How do you incorporate fitness into your overall programming?
We have Cardio on a seasonal basis, but the key has been having several of our fitness instructors involved in the tennis program, i.e. Mandy Aquero who plays leagues and does aerobic classes and Kelly Busby who is a top female player and does a special yoga class for tennis players.

How important is fitness for the club?
Fitness fills the number both for membership and income, but the key here is the 80 plus classes per week that we have.

How do swimming, fitness and the café contribute to the bottom line?
Swimming is a sport in itself and helps round out a club that focuses on health. We have the 25-meter indoor pool which operates 107 hours a week, (whew) opens earlier for Masters program. The outside pool is more recreational for families. The Café has fantastic food but is healthy, the social center of the club, that's where people hang out, watch the big screen tv and enjoy the company of other fellow members. We see ourselves as being successful by financially breaking even in that department. We also have member artist show their work on a three-month basis making for a constant change in the venue. (I also am the head of that department and oversee the food and menu).

Is there Pickleball at MTRC? How big is Pickleball overall for you?
We do not have Pickleball, came and went for the preference of Tech Tennis or Pop Tennis, more challenging and easier to go back and forth with tennis.

What does MTRC do when it comes to the "Greening" of tennis?
We are the only club in the country with the Green Power award. We put in a 240 Photovoltaic system on the roof, a satellite irrigation system, top end recycle program, solar-powered parking lights and pools, saline water system for the pools, are recycling paper and products for the bathrooms and café, court washer that uses just gallons for cleaning the courts, a special laundry system that uses less water and energy, …and finally, we recycle balls and ball containers for insulation.

Read also: Rod's article "Sustaining Sustainability" in this issue of TENNIS CLUB BUSINESS.



What are the challenges for you at MTRC?
Maintenance and getting a very demanding group of people to share a space without any issues, especially in Marin.

Where do you want to take MTRC in the coming years? Do you have plans for the future?
We are just about done with building a state-of-the-art spin room, we have spin classes already but this new one will be very high end and different from the current small boutique locations. We have started special classes for addressing both Parkinsons and soon Cancer, these are free to members and we do not charge the instructors for space. I started the Safe and Sober Grad Night back in 1988 because of losing one of my students and have hosted it at several schools every year since. We also donate the facility for the entire night. We also have donated almost $300,000 to local schools since I started, as education is my pet project. For the future, more of the same.

 

 

Did you play high school and/or college tennis?
I played high school at Merced High my first two years and at Arroyo Grande High my last two years. In college, I played at both Cal Poly SLO and Arizona State.

How often do you still play tennis?
My lessons are aggressive with strong players, so I consider that play at least 6 days a week.

What brand/model racquet do you use? What type strings? What tension do you string your racquet at?
I have been with Babalot Pure Drive with Origin strings at 42 lbs.


 

 



BOOK REVIEWS
David Berens "Break Point"

Ara Grigorian "Game of Love"

Frank Giampaolo "Tennis Parent's Bible" 2nd Ed.

Becky Gunn Holmes "Totally Tennis For Me" 

Sidney Wood "The Wimbledon Final That Never Was"

 Bill Patton "The Art of Coaching High School Tennis"

Rocky Lang "Learn Your Game"

Mike VanZutphen "Tennis Management"

Joe Parent / Bill Scanlon "ZEN Tennis"

Pat Cunningham Devoto "The Team"

Adeline Arjad Cook "I Love My Tennis Partner"

David Sammel "Locker Room Power" 

Marshall Jon Fisher "A Terrible Splendor"

Stephen Edward Paper "An Army Lost"

Judy Aydelott "Sport of a Lifetime"

Paul Annacone "Coaching for Life"

JR Thornton "Beautiful Country"

Barbara Wyatt "Ode to TENNIS"

 

Congratulations to Mt. Tam Racquet Club
for being our April 2018
Tennis Facility of the Month!