in the business of tennis
by Rich Neher
You can often hear tennis professionals,
club owners and managers say that social media just isnt
for them. Not knowing how to do it, where to start, how to support
it on a regular basis, how to take the time to post are some
of the worries expressed in the business world of tennis. Tennis
professionals should be on the court teaching and in the club
house managing, not wasting time on the computer and hanging
out in some obscure social space. Right?
Well, no. At a time when the conversation
has already advanced to the urgent need of including mobile into
your marketing plans for 2015, you cant really afford to
still think social media is a gimmick that will disappear like
Napster and dial-up modems.
The time to
embrace social media in tennis is now!
Its where your members are. Its
where your prospective members and their kids are. Its
where your future clinic and drill participants are. Go get them!
John Rampton says in Entrepreneur.com: According to the Salesforce
2015 State of Marketing report, marketers around the globe say
that your marketing priorities for 2015 should be focused on
Google is moving toward using mobile-friendliness as a significant
ranking factor. Responsive designs for web sites, emails, landing
pages should be on your mind right now.
85% of marketers reported social media as producing a return
on their investment. Are you participating in those profits?
Note: Many of your present or future members read emails on their
mobile devices. Hello! Wake up!
The importance of social media in marketing
efforts for your tennis business are indisputable.
channels to focus on
Facebook is by far still the most important
channel. Here are the biggest social media players and their
user numbers, according to DMR:
Facebook (1.4 billion)
You Tube (1 billion)
LinkedIn (347 million)
Google+ (300 million)
Instagram (300 million)
Twitter 288 million)
Reaching your future tennis club members
and program participants is one part of the equation. Keeping
them involved in your conversations and interested in your brand
is not a difficult task as long as you follow a few guidelines,
according to Entrepreneur.com.
Put a positive spin on things
People like optimism. Who doesn't? Negativity destroys trust
Insert call to action buttons to gain viewer reactions.
Make your posts stand out
Include links, pictures, videos to separate your posts from millions
of boring comments.
Facilitate meaningful connections
If you know people within your reach who would benefit from being
in your network and vice versa reach out to them.
Express your own individuality
Show your readers that you are different. You can even be a little
weird. People appreciate something a little unusual. And feel
free to expand on your point with longer posts.
Understanding your audience and making
the effort to reach out to them with social media tools will
be key to your marketing success in 2015.